Your external B2B sales department
K-Ston helps technology companies turn market opportunity into a structured pipeline, qualified conversations and signed customers.
From market testing and outbound through discovery, proposals, negotiation and closing, we manage the commercial process alongside your team.
A strong product does not automatically create a sales system
K-Ston turns commercial activity into a managed system.
From identifying the opportunity to signing the customer
Market strategy
- Sector prioritisation
- Ideal customer profiles
- Buying signals
- Decision-maker mapping
- Positioning and message testing
Pipeline generation
- Account research
- Cold calling
- Email outreach
- LinkedIn outreach
- Events and networking
- Referrals
- Personalised direct outreach
Sales conversion
- Qualification
- Discovery
- Demonstrations
- Follow-up
- Proposal preparation
- Negotiation
- Closing coordination
Revenue expansion
- Upsell and cross-sell identification
- Customer follow-up
- Expansion signals
- Retention or renewal support where agreed
A focused sales unit for each project
The exact project structure depends on the product, market and scope.
Sales Development Representative
Researches accounts, identifies signals, runs outreach, qualifies potential clients and creates sales opportunities.
Account Executive
Leads discovery, demonstrations, proposals, negotiation, opportunity management and closing.
Revenue Operations Support
Supports CRM, data, reporting, automation and process quality.
Client Specialists
Provide verified technical information, implementation expertise and approved commercial boundaries.
We do not rely on one channel or one salesperson
Rapid experimentation
Different industries, messages, channels and approaches can be tested simultaneously.
Shared learning
What works in one conversation becomes useful to the project team.
Methodology-led selling
Salespeople learn several sales and negotiation frameworks and use the most appropriate structure for each situation.
Data-based coaching
Calls and meetings can be recorded, transcribed and analysed to identify conversion patterns.
Automation
CRM drafts, summaries, follow-up messages and reporting can be partially automated.
Tools and automation vary by project and are deployed according to commercial need.
Visibility without micromanagement
Illustrative example — not real client data
The client should be able to track accounts, lead ownership, outreach activity, conversations, qualified meetings, opportunities, proposals, deal progress, main objections, conversion rates, market insights and product feedback. The exact setup may use the client's CRM, a shared environment or an agreed combination of systems.
Every activity should create either revenue progress or useful commercial insight.
How a partnership starts
Initial conversation
Product, market, pricing, current sales and commercial bottlenecks.
Fit assessment
We assess product maturity, market potential and delivery readiness.
Commercial proposal
Scope, responsibilities, KPIs, attribution and compensation.
Onboarding
Product knowledge, cases, demonstrations, pricing and technical boundaries.
Market testing
Industries, messages, channels and ideal customer profiles.
Sales execution
Pipeline creation, opportunity management and closing.
Optimisation
Winning approaches are documented and repeated.
Expansion
Successful motions may extend into account growth, new sectors or new markets.
What makes the partnership work
A sales team can only represent the product accurately when it has access to accurate information.
Commercial interests aligned with revenue
The commercial structure depends on the product, sales cycle, contract value, required infrastructure and scope of work.
Frequently asked questions
Do you only book meetings?
No. K-Ston can support the full sales cycle through discovery, proposals, negotiation and closing.
Do we need an internal salesperson?
Not necessarily. The client must still provide product and technical expertise.
Can you work with our existing sales team or resellers?
Yes. Existing salespeople, resellers and K-Ston can work through shared CRM and lead-ownership rules.
Who owns the customer relationship?
Ownership, attribution, lead-protection and non-circumvention terms are agreed before the project starts.
How quickly can results appear?
Initial conversations may start quickly, while larger B2B opportunities can take several months to close.
Do you guarantee sales?
No credible partner can guarantee a fixed sales outcome before testing the market. We agree on activity, quality, measurement and commercial accountability.
What happens to the sales knowledge created?
Reporting, data access, playbooks and knowledge-transfer terms are defined in the commercial agreement.
Is your product ready for a repeatable sales process?
Let's assess the product, market and commercial model together.
Book an Introductory Call